Digital Advertising Technology IPOs
6 digital advertising technology companies tracking toward an IPO in 2026.
DoubleVerify
DoubleVerify provides digital media measurement and analytics solutions, helping advertisers ensure their digital ads are viewed by real people in brand-safe environments. The company addresses critical issues in digital advertising including ad fraud, viewability, and brand safety.
Engine
Engine provides API infrastructure and developer tools for building applications and managing data workflows. The company focuses on helping businesses streamline their development processes and integrate various software systems more effectively.
GumGum
GumGum is an artificial intelligence company that specializes in computer vision technology for advertising and sports analytics. The company's AI platform can analyze images and videos to provide contextual advertising solutions and detailed sports performance insights. Investors may be interested in GumGum's proprietary computer vision technology and its applications across growing markets like programmatic advertising and sports analytics.
Outbrain
Outbrain operates a content recommendation platform that helps publishers monetize their websites and enables advertisers to reach audiences through native advertising. The company's technology suggests relevant content and ads across thousands of websites globally. Investors were interested in its position in the growing native advertising and content discovery market.
Taboola
Taboola provides a content discovery and native advertising platform that recommends personalized content and ads across publisher websites and mobile apps. The company serves thousands of publishers globally and competes in the content recommendation and programmatic advertising space. Investors were attracted to its large-scale platform and recurring revenue model.
The Trade Desk
The Trade Desk operates a leading demand-side platform (DSP) for programmatic advertising, enabling advertisers and agencies to buy digital advertising inventory across multiple channels and formats. The company is considered one of the most successful adtech IPOs and a key independent player in programmatic advertising.
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